MRH TOWER

Mrh-Tower

LOCATION MECCA, KSA

YEAR 2013

CLIENT AMAS Real Estate Developer – Sabbag Group

BUILT AREA  1,527 m2

SCOPE Concept Design

DESIGN TEAM Bassem Nour, Hossam Ahmed, Mostafa Mamdouh, Nader Fouda, Ramy Mamdouh, Sherif Tarabishy

OBJECTIVE

Providing maximum space size and quality, setting up the privacy relations via environmentally-conscious building.

In today’s world, growing investments that are induced by acceleration of financial competency brings along the density in building scale. In that context MRH Towers project was initiated with the aim of providing maximum space quality and setting up the privacy relations via environmentally-conscious building. Given 1,527 mland contains two residential building that no more cater for the user requirements. In that project generic high-rise building typology is questioned that involves towers with linear dominant commerce base. A continuous green spine between two extruded masses emphasizes the inviting entrance, creates recreational space, increases the hotel’s facade surface and lastly refers to the previously existing two residential masses. Over the created mass; parametric shell is integrated in order to optimize the daylight usage, highlight the entrance and finally control the privacy.

CHALLENGES

Relating the large urban scale to building scale in detail with close-up. Creation of a facade that is rich and finely tuned to shade the interiors and provide high-quality living spaces.

Site studies are done to analyze external forces, close by attraction points, noise levels, neighboring relations and traffic conditions. 

MASS FORMATION

The tower outline is formed following the trace of previous self-standing residential units’ masses. After the creation of continuous green spine between two extruded masses, parametric shell is integrated whose geometry is optimized with heat analysis studies special to the location.

3D VISUALIZATION